The new year is fast approaching. And this means a lot of people are going to start up their own websites. If you’re one of these folks, or you’re just looking for some cool enhancements to an existing site, this article will help. Because I’m about to detail some of the best free tools for building a website presence.

These are all apps and plug-ins I use regularly, and I think you’d benefit from them too.

1. Yoast SEO

(Look At That Good Readability Score)

Google is changing their algorithm to favor bigger institutions (like CNN or Huffington Post), and social media cuts down on random Internet browsing.

In 2012, being bored online meant you Googled random stuff and then read articles about it.

Now, people scroll through Facebook or Instagram when they’re bored.

Despite this, SEO still offers two major advantages. The first is longevity (one piece of content getting steady traffic for years). And the second is conversation rate (people Googling a product are more likely to buy it than people seeing a social media promotion).

So, if you’re going to start a website and publish long-form content, you might as well make it search engine friendly.

Yoast is a very simple plug-in, showing you how to best optimize your articles. Something which helps rank them higher on Google.

2. Any Magazine Theme

I used to use StudioPress for every pre-2017 site I made. Then, I switched to using a free theme called HitMag.

There are other similar themes out there too, so feel free to look around.

Magazine themes look a little more professional than some of the other layouts. They also use a more eye-catching format, which is great for keeping visitors on the page.

And, they pair nicely with custom thumbnails or featured images. Both of which are incredibly easy to make with the next recommendation…

3. Canva App

(This Program Is Incredibly Easy To Use)

This is a super simple photo editing app. Using it lets you make custom thunbnails and images within seconds.

You choose a template, punch in your own images, and then add a relevant title.

That’s it.

4. Google Keep

When it comes to free tools, this is the one I use the most.

As an example…

I’m writing this article in a taxi, on my way to the airport. And I’m doing so through the Google Keep App.

It’s a little notepad for your phone, and there’s not a whole lot else to say about it.

But, I personally enjoy it and write a lot of extra content because of Google Keep. If I’m at the grocery store, or waiting for the subway, I’ll open this program up and write a quick article or two.

It’s more productive than playing games or browsing Twitter.

5. Wizard Cloak

If you do any type of affiliate marketing, you’ll probably use a centralized marketplace platform.

That’s a fancy way of saying “One website which manages all your offers.”

Doing so makes it easy to keep track of your earnings, helps you manage your links, and ensures you get paid on time.

The only downside?

Many of your links look weird and kind of shady.

Case in point, here’s my HostGator affiliate link: http://www.jdoqocy.com/click-7911198-10854181.

It looks like a weird or spammy URL.

Wizard Cloak creates a custom address, giving your links a clean and safe look.

How so?

Well, here’s that same HostGator link through Wizard Cloak: https://30daystox.com/hostgator.

Looks a lot better, doesn’t it?

6. A Good Screen Capture Tool

(Don’t Make The Beginner’s Mistake Of Taking An Actual Picture Of Your Screen)

Whenever I open a new account (for anything), I like to screenshot my username and login details.

Then I put them someplace safe, in case I ever need them again.

This isn’t a must-have item, but it does make it easier to manage your administrative and “back-end” materials.

Additionally, it’s one of the free tools on this list that doesn’t require an app download or a plug-in installation. 99.9% of all computers come with this feature already built-in.

7. One Social Media Platform (That Fits Your Style)

I own a couple social media accounts. The biggest is over 10,000 followers. While conversion rates suck, it still makes okay money for the amount of effort I put in.

As I alluded to earlier, social media is currently way more popular than blogging.

And, in all honesty, social media offers a better return on investment than most traditional sites.

Starting a Twitter or Instagram account costs nothing. Plus, with the exception of making YouTube videos, content is fairly low-effort.

Posting a picture or writing a platitude takes seconds.

Additionally, there’s a secret formula for growing your following as fast as possible: Pander to them.

I say this a lot, and people think it’s a joke, but “Share If You Agree” content does amazingly well. It’s the backbone of almost all major mainstream accounts.

If you understand basic sales and persuasion techniques, you’ll do well here.

Final Word On Using Free Tools To Build Your Site

Starting a website (or any online business) is like deciding to get in shape.

You can go out and buy $10,000 in equipment and info products, but it’s not going to do anything for you. Especially if you don’t have the experience or discipline to use it yet.

You can rush out to buy $2,000/month web hosting or a $15,000 professionally optimizes custom layout, but that’s overkill.

Unless you’re getting millions of pageviews per month (most “big names” don’t even do that) or are making so many sales that your investment instantly pays for itself, stick with some of the free or inexpensive options first.

The guy who runs Goldman Sachs Elevator Gossip netted a six-figure publishing deal off Twitter and a WordPress blog.

Don’t underestimate the power of free tools available to you.

P.S. Interested in learning more about web design? Here are five (more) simple but effective tips.

Over the holidays I decided to build an entire website from scratch. I thought it’d be a fun, simple activity to help learn web design skills.

Boy, was I wrong!

Building a site from the ground up is frustrating and cumbersome.

And it’s a project I would not recommend to beginners.

This got me thinking. What’s a good way for someone with no web experience to get started with their first site?

Below are five suggestions.

1. Start Free

Most people who start a website abandon their project within three months.

Creating new content is tougher than it looks, and getting low web traffic is demoralizing. Likewise, most folks quickly learn the dirtiest of insider secrets: writing a product review or placing affiliate links into an article doesn’t guarantee profit.

As such, I’d actually recommend not investing money into a web project right away.

Go make a free WordPress blog or open a Medium account first. Then write 500 words of new content every day for three months.

Once you accomplish that, it’s time to upgrade.

2. Go Professional After 90 Days

There’s an old saying about Internet businesses which goes like this: “Never build your house on rented ground.”

In other words, own your main platform.

Take a moment and think about social media celebrities.

They’re always at the mercy of whatever site they’re using. The moment these folks are banned or penalized, it’s like they’ve fallen off the earth.

While no platform is truly anti-fragile, owning your own site is a lot safer than relying solely on someone else’s service. Plus, there are other benefits too.

For instance:

• You rarely see free sites ranked well in Google.
• With freelancing or business, having a .wordpress or .blogger extension looks terrible.
• Free WordPress domains have restrictions on affiliate links and monetized content.

To give a fitness analogy, starting your first website is like getting in shape.

Most people shell out tons of money on equipment they never use, so it’s smart to start out as cheaply as possible before making sure you’re 100% committed to your goals.

Putting out daily articles on a free platform is like doing push-ups in your bedroom.

Not the most effective thing, but a great starting place and good for self-discipline.

Owning your own site is like getting a gym membership. The equipment’s more specialized and you’ll see better results, but all that’s worthless if you never show up to do the work.

Now, on to the actionable advice

When it comes to web platforms, just use the WordPress engine. It’s the easiest to use and most efficient. Plus, the plugin system makes everything extremely customization.

I’ve tried other systems in the past, and they’re universally terrible.

Something like 19% of all the world’s websites run on the WordPress engine, and there’s a reason for that. The system’s simple to use and allows you to make changes instantly.

As for web hosting…

I personally use Hostgator. However, some people prefer Bluehost. Unless you’re getting massive traffic, the differences are minimal.

These are generally the best mainstream options (hot tip, avoid GoDaddy. I’ve had several clients who use them, and they’re terrible), and it’s a coin flip as to which is better.

As far as themes go, this one’s on you.

I use both Thrive Themes and StudioPress Themes. And I think StudioPress is the better option. They’re a little easier to use, and I like the layout more.

(StudioPress Theme In Action)

That said, there’s no law requiring you to buy a premium theme.

I run two mildly successful sites which both operate off free WordPress templates. The designs fit each website’s overall tone and mesh well with audience expectations.

Lastly, I suggest avoiding the type of themes you’ll see promoted on ClickBank / JVZoo themes. These usually have names like “Ultimate Amazon Affiliate Niche Site Template” or something like that, and they look tacky.

3. Content Is More Important Than Looks

Slick web design really matters in two areas:

1. You run a “How To Make Money Blogging” website and must bait the fisherman, not the fish.
2. You’re running paid traffic through your site and want to maximize your money to the fullest.

While it’s important to make your site easily navigable, don’t go overboard.

I’ve seen many 60 pageview a day site owners redesign their layouts multiple times a year.

Don’t do this.

Good content trumps all.

A plain, serviceable website with interesting material and regular updates will always outshine the latest theme-of-the-month.

Case in point?

A few months ago, I took an existing affiliate site and began publishing 2 -3 new blog posts each week (Monday, Wednesday, and Friday). The steady stream of fresh content increased my pageviews by 50%, and boosted earnings by $900 / month.

(Consistent Content Pays Off)

Nothing was redesigned or tweaked. Yet traffic grew and sales went up. All from publishing consistent new content.

4. Learn The Basics Of Web Design

While looks aren’t everything, there are a few aesthetic errors which end up fatal.

One of these is having muted color hyperlinks. General audiences often fail to click grey or black colored links, yet many themes still use these colors.

As such, I’d recommend learning basic HTML or CSS coding. This allows you to easily change link colors, font sizes, and other visual cues. This is an easy skill to learn, but one that’s invaluable.

In fact, making some recent CSS tweaks is what actually inspired this whole article.

(Tutorial On Learning Different Color Codes)

Here are some resources I recommend:

• Codecademy – While not as good as it once was (they’ve started charging for previously free courses), Codecademy still has some free HTML tutorials. These are worth checking out, since they’ll give you a nice grasp on the fundamentals.
• HTML5 and CSS3 All-in-One For Dummies – Laugh all you want, but the “For Dummies” series has some really comprehensive guides. This is no exception. Clocking in at over 1,100 pages, this is an in-depth book for mastering web design.
• Udemy – I generally take one Udemy course a month. It’s a good system, and you’re able to learn about a whole slew of topics for roughly $10 a class. The site’s got tons of wed design courses, so I’d suggest browsing around until you find one that catches your eye.

If you own a car, it’s smart to understand the basics of how it operates. Likewise, knowing how to change a tire or replace a spark plug lets you make quick fixes and reduces your dependency on hiring a mechanic.

In a similar vein, you might as well learn how your website works. And, you’ll save yourself some money by knowing how to tweak it yourself.

Bonus: Learning HTML and CSS is also a nice little money-maker for freelancing. I used to help a local real estate agency with their website, and it penciled out to earning $300 per hour.

5. Your Phone Has A Camera, Use It!

(Writing This Article At A Coffee Shop, Very Original!)

Here’s a little tip for ranking better in search engines and engaging readers: take relevant photos and include them in your articles.

Google loves this, and audiences do too.

One of my all-time top rated articles is actually a photo guide to using a product. Years after publication it still brings in hundreds of daily visitors and numerous sales.

Relevant pictures are surprisingly easy too.

Discussing a book? Show it on your coffee table.

Recapping a trip? Include a picture.

Cooking something? Photo time.

Most pictures will work too. You don’t need to be a professional photographer, and the newer iPhones have high-quality cameras anyway.

Two Minute Recap

• Start free a free WordPress site and write daily (doing so will also teach you the basics of designing a site).
• If you enjoy publishing new content, and see a growth in traffic, switch to a premium domain.
• Appearance isn’t everything. When you want to grow your traffic / sales, write more (and better) articles. This is more important than continually redesigning your site.
• Learn the basics of HTML and CSS coding. They’ll come in handy for making slight tweaks to things like link colors or font size.
• Take original pictures (or screenshots) and include them in your articles. They build credibility and help boost your overall SEO score.
• Lastly (and I forgot to mention this in the main article), use the Yoast WordPress plugin (it’s free) to improve your search standings. It’s simple to use, helps you rank specific keywords.