2017 was one of the best, most profitable years in recent memory.
We had the world’s easiest investment strategy (buy BitCoin, watch it rise), a whole host of “no-brainer” sales opportunities, and a booming economy topping it all off.
It was tough not to make money.
That said, I think there’s a major shift coming. Specifically one involving sales, Internet business, and how the public perceives both.
Below are my predictions on the state of copywriting in 2018.
Crypto Is The New “Make Money Online”
First off, I like crypto currency and suggest everyone get into it.
The returns are insane (I quadrupled one of my investments in the span of five weeks), and there’s a good chance that BitCoin and friends are here to stay.
That said, crypto is quickly becoming the new gold standard for “quick Internet bucks.”
Everyone wants in on the action.
On top of this, the barrier to entry (in the mind’s of the masses) is pretty slim.
Compared to running an online business, which takes ore effort?
- Buying a website.
- Learning about SEO or paid traffic.
- Crafting engaging content.
- Attracting buyers to your domain.
- Paying for hosting fees, and other miscellaneous expenses.
- Buying some weird Internet coin that can’t stop increasing in value.
Bad news for anyone who sells “make money blogging products,” good for everyone else.
Fewer people starting affiliate sites, or making their own products means more market openings.
If you’re in a niche with 100 potential rivals, and 98 drop out, at worst you’re the third most profitable site.
Simplified math, but you get the idea.
In a mega-industry (like weight-loss) this won’t mean much. But for small sites and more obscure topics, the playing field should clear out.
[For example: During the summer of 2015, I remember seeing 20+ Kratom affiliate blogs spring up. In 2018, I’d be surprised if 5 are launched.]
More “Loose Money”
The easiest way to win at poker is by playing people worse than you.
In business, the same rules apply.
Many of the most successful companies dress themselves up to look as inconspicuous as possible.
Facebook’s a fun place to hang out with friends, not a giant data mining tool that sells your information to advertisers.
Netflix is a relaxing way to unwind after work, not a subscription service costing you $120+ per year.
That provocative BuzzFeed article needs you to correct the author in the comments section. In no way is it a shallow ploy to collect $0.003 in ad revenue off your pageview.
And so on and so forth.
Once the public forgets about sales, selling becomes much easier.
Likewise, the surge in crypto money means a lot of people are becoming temporarily rich.
A guy whose alt coins surge 800% in a month is in a way more generous mood than someone on a fixed income.
Whenever there’s a boom, people celebrate.
They buy new clothes, take up expensive hobbies, go on vacation, join dating sites, buy health food, make impulse purchases, and so on.
As such, it’s a good time to work in sales.