“If someone’s criticism is completely unfounded on data, then I don’t want to hear it. It doesn’t hold up to scrutiny.”
– Tim Ferriss
Back when I started 30 Days To X I bought a 27 dollar eBook about making money online. The entire “guide” was roughly 13 pages and I didn’t learn a single thing. All the information could have been easily found with a quick Google search.
On several other occasions I’ve tried listening to the advice of various online gurus. A lot of the time their information has either not worked, or fallen disappointingly short. Eventually I wrote off internet marketers and put them in the same general category as body building magazines and pick up artists. All three made outlandish claims that typically yielded poor results. 20 set split days, wearing fuzzy hats to nightclubs, and making some cheesy one page website aren’t going to work for most people.
However, there is a silver lining to most of this advice.
In defense of internet marketers
I originally got into fitness after watching an old video about the late bodybuilder Zyzz. As a teenager I read The Game and decided that I should go out and talk to girls. The 4-Hour Workweek perked my interest towards making money online.
When I tried to do the lifting routines of professional bodybuilders I saw almost zero gains. However, once I switched to doing Super Squats, which was way less flashy, I bulked up. When I wore a bandana and sunglasses, I was 18 and thought it looked cool, to clubs and threw down “negs” I looked like a dork. Once I put down The Game and bought some better clothes, got a tan, and picked up an actual book about conversations, which was way less flashy, my success with girls went through the roof. When I tried to make a bunch of money through various “passive income” streams, I ended up earning next to nothing and getting frustrated. Instead, I switched to freelancing and was able quit my job two months later.
While it’s easy to look back at some of these things and dismiss them as being flashy ineffective cheese, they were what originally got me interest. If someone had handed me a book called Make Money Writing About Toasters I would have thrown it in the trash. I needed that flash and pzazz to hook me in.
Additionally, there is some valuable information to be learned from internet marketers, and other people like them. While I wouldn’t recommend ever buying one of their over priced courses or eBooks, 25 to 30 dollars is my personal cap on these types of books, they do drop some knowledge on their blogs or free YouTube videos.
While I don’t think anyone should rush out to buy some 5,000 dollar online marketing DVD seminar, I also don’t think that the entire world of internet marketing should be written off as fraudulent and a scam. Even if stuff like The 4-Hour Workweek is impractical, it can at least get people’s attention and open their eyes to new business ideas.