Most people live in quiet suffering their entire lives. They’ll dream of doing something incredible but never actually take the steps to achieving their goals. It’s why 25% of people abandon their New Year’s resolutions within seven days of making them. While there are numerous reasons for this, I suspect their negative mentality to be one of the leading culprits. Folks want something, but they’re so hard on themselves that working towards the end-goal becomes unbearable.
Even “alpha male manly men” have poor mindsets. They throw hissy-fits about things they read on Twitter, obsess over “economic decline,” and envy any man more successful than them. Most men’s blogs read like a feminist parody, poking fun at the fragile male ego.
But what about people who have made it? Is mindset important to them?
A lot of successful people, at least the ones I’ve met, are well acquainted with those “cheesy mindset books” that everyone else is too cool to read. Hang out with success for an afternoon and you’ll probably hear references to Dale Carnegie, Napoleon Hill, or Tony Robbins. I’ve had lunch with self-made millionaires who still get excited to talk about Think and Grow Rich.
To most successful people, the proper mindset plays a huge role in their daily life. In most ultra-competitive events (like business, sports, and dating) the weak and the wishy-washy are killed off almost instantly. It takes a certain mentality to be number one, something that the average person doesn’t have.
Since mindset is so important, it has always baffled me that many people gloss over its significance. You’ll see guys who want to be rich, yet talk themselves out of every starting a company. Or grown men want to get better at dating, but spend all their time complaining that it’s impossible to attract women.
In reality the only thing holding these people back is themselves. It’s impossible to become a winner if you constantly think like a loser.
Gorilla Mindset, by Mike Cernovich, sets out to fix this problem.
Warning: Gorilla Mindset Is Not Pie-In-The-Sky Theory
I know some of you may groan about self-help books. In recent years the genre’s been clogged with sh*t titles. Books about chanting empowering phrases, or memorizing silly acronyms seem to have dominated the market. These are products with authors who’ve never actually accomplished anything, yet want to tell you how to be a winner. They’re old information rehashed and sold under some trendy new buzzword. And they never contain any actionable material for you benefit from. Gorilla Mindset is not one of these books.
If you are looking for “one weird trick” that promises to magically solve all life’s problems, move along. Instead of being fed page after page of theory, you’re given step-by-step instructions on how to improve your life. Over the book’s 127 pages you’re given the tools to control your emotions, reclaim your attention span, develop a “steel trap” mind, improve your health, and protect your finances. Plus plenty more (there are even some cool guest interviews in several chapters).
As I mentioned earlier, this is not a theory book. Every chapter contains activities and challenges for you to participate in. From word association exercises that get your brain fired up to visualization worksheets.
Does Any Of This Actually Work?
We can talk about spiffy worksheets and cool content all day. But we both know those things are just icing on the cake. You can glue googly eyes on a turd and name it Hidalgo, but at the end of the day it’s still just a turd.
You want to know if this book works.
Can it deliver? Does it live up to the hype? Is it really life changing?
While the book isn’t a magic cure-all and can’t fix all your problems for you, the advice it contains actually works. How do I know? Because I’ve been using it for years. And in that time I’ve quit my job, traveled around the world, made new friends, and had a lot of fun.
Mike has been writing about Gorilla Mindset (though he didn’t originally call it that) for years. The first time I encountered it was in an article of his entitled Bigger Goals Require Higher Standards (link).
I applied the principles to my goal of becoming a freelance writer. Within two months I had a guest chapter published in the book How To Survive Living Abroad (Amazon). Two months after that I quit my regular job to focus solely on writing. And since then I’ve used those same mindset strategies to publish multiple bestsellers, travel the world, and (more recently) relocate to major international city.
To make a long story short, Gorilla Mindset works. If you’re willing to implement the advice you will see results.
Lastly, I liked the book so much that I’m not even bothering to earn an affiliate commission from it. This isn’t a sales pitch and I’m not pumping you up to buy something. I honestly believe that Gorilla Mindset contains incredibly powerful information that can change your life.